mohammadbagher sepehri
Abstract
The present article aims to identify the effective factors of the future of media consumption in the Sabalan channel with an emphasis on entertainment. Based on a futuristic look (2019 to 2029) and a combination of Library research and Delphi methods. Findings show that 45 factors were identified in ...
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The present article aims to identify the effective factors of the future of media consumption in the Sabalan channel with an emphasis on entertainment. Based on a futuristic look (2019 to 2029) and a combination of Library research and Delphi methods. Findings show that 45 factors were identified in five groups of environment and five groups in the competition environment and were answered by experts in relation to their importance and uncertainty. From this point of view, in the group of remote environment, the factor of sexual issues, violence and visual attractions are the factors of morality with 89.26% more importance and uncertainty; Also, from the remote environment group, the cost component of producing and broadcasting entertaining programs is more important than economic factors with 85.26% and certainty among experts. Each of which has the same importance and uncertainty with 84.99%. In fact, the four aforementioned components with the most importance and uncertainty are the main precursors and drivers of future scenarios for Sabalan channel.
